The other issue raised in the film is about privacy. This is not a unique situation regrading Google, it is a shadow falling across the knowledge/information based economy worldwide. Surveillance Theory should be taught at High School, but it won't be because then it wouldn't be as easy to monitor people as it is. Critical thinking is the solution to many of the 'problems' discussed in "Behind the Screen". In digitally literate cultures people are aware of the pitfalls before they happen.
There are many online search engines available (here are 54) but Google gives a large return with a high relevance. Here is a search on Google Images for 'Fake Google':
Here are the first results for a search on Microsoft's Live Search for 'Fake Google':
The Google return is much greater (six times) and, in the early returns at least, more relevant (maybe this drops off dramatically). Nine of the top ten are about fake google sites compared to six of ten on the Microsoft search. I suppose that's why Google has 70% of the north American search engine market in its extensive archives.